What's the problem?
The Web sets a new level of expectation: information has to be available immediately, at the user's fingertips, in a form that the audience can understand.
Communicating with audiences online provides a whole new set of opportunities, but it also brings a whole new set of challenges. It has to provide your audiences with information that's current, in terms that address their immediate issues.
New problems demand new solutions.
Meeting the new expectations requires new ways of working.
Organizations need efficient methods to create, manage and distribute the ever-changing sets of web pages, documents, brochures, manuals, and other written materials that customers look for to learn
about products and services and that staff members need to support those product and services.
Even a one-person company can take advantage of online communication, but the problem grows with the size of an organization. A multi-office company where information changes frequently can find huge benefits in having central online access to current information. Internal staff (who your customers depend on) are even more dependent on access to information than customers, since it's basic to their ability to do their jobs.
Most organizations didn't set out to be in the publishing business. Content creators and subject matter experts need tools to coordinate their work and monitor what's already been published to keep everything in sync, without having to spend all their time on production tasks.