What's the problem?

If only automation were automatic.

Most organizations didn't set out to be in the publishing business. The Web sets a new level of expectations. Information has to be available immediately, at the user's fingertips, in a form that the user can understand.

It has to tell your audience what's happening now, in terms that address their issues.

Communicating with audiences online provides a whole new set of opportunities, but it also brings a whole new set of challenges.

New problems demand new solutions.

Meeting the new expectations requires new ways of working.

Organizations need efficient methods to create, manage and distribute the ever-changing sea of web pages, documents, brochures, manuals, and other written materials that customers use to learn about products and services and that staff members need to support those product and services.

The problem grows with the size of an organization. A multi-office company where information changes frequently can find huge benefits in having central online access to current information. Internal staff (who your customers depend on) are even more dependent on access to information than customers, since it's basic to their ability to do their jobs.

Content creators and subject matter experts need tools to coordinate their work and monitor what's already been published to keep everything in sync, without having to spend all their time on production tasks.