Where are you headed?
Organizations run on information.
It's a basic expectation that information about your products and services will be online. But that's just the beginning. It has to be the information people need. It also has to be up-to-date, accurate, consistent and accessible just in time when people need it.
Quick access to accurate information is a key predictor of customer satisfaction. The cost of unavailable or bad information is high, in frustration, wasted time, and lost opportunity. Even so, many organizations fail to meet the challenge. Why?